Bouxsport
Launch concept
2019
I interpreted the creative concept, found the location, and built the shoot team. We used a fitness influencer to launch the new sub brand, Bouxsport. Creating atmospheric product image devised to shift the perception and add credibility to Boux relaunch in the sector.
Launch concept
2019
I interpreted the creative concept, found the location, and built the shoot team. We used a fitness influencer to launch the new sub brand, Bouxsport. Creating atmospheric product image devised to shift the perception and add credibility to Boux relaunch in the sector.
![](https://freight.cargo.site/t/original/i/8a1b1021ee9baea3c365dbb7b14b8eea04340880c0ec6a8710d4e62b5d4990c2/Shot03_082rtch.jpg)
![](https://freight.cargo.site/t/original/i/08516e7f5545ae730f9d019cf3e61157210789f7d045cbc9f6440ca5e9b77580/Shot02_033rtch.jpg)
![](https://freight.cargo.site/t/original/i/536f16b68e4df94996ec88e5c4c32e35100c87f8c0f852b412e30beb5c8c01b4/Shot07_066rtch.jpg)
![](https://freight.cargo.site/t/original/i/e897786ad344df6f5a7fc6294c5df67cecb2a97f976e1630df420c29f33d4690/Shot04_014rtch.jpg)
![](https://freight.cargo.site/t/original/i/c86d9f787c4a3684aaf53af962642ec2e282aa7678c965b098d74a48bf499bb8/Shot08_002rtch.jpg)
![](https://freight.cargo.site/t/original/i/e5f2b4073d42bb5961be946b7c7fcafbaf7a1de2a5ada6e06bd3ca7d36cb3310/Shot07_080rtch.jpg)
Cargo Collective, Inc. Los Angeles, Calif.